The Ultimate Custom Leather Design Experience in Greenwich
As a lover of fashion, I'm constantly seeking authentic, personalized experiences, I was absolutely thrilled to attend the exclusive pop-up collaboration between Hyatt Regency Greenwich and By The Namesake. What started as an elegant evening in The Library quickly became one of the most creative and hands-on fashion experiences I've had all year – and I walked away with a custom leather bag charm that's completely unique to my style.
Meet Rosa Halpern: The Creative Force Behind By The Namesake
Before diving into my experience, let me introduce you to the incredible woman behind this brand. Rosa Halpern, owner, designer, and life force behind By The Namesake, has been immersed in fashion since childhood – learning to sew and pattern at age 10 and landing her first internship at just 16. Her extensive background shines through in every custom piece she creates.
The brand's origin story is beautifully organic. It all started when a friend asked Rosa to create a leather jacket after endlessly searching for one that fit perfectly and had every desired feature. More requests followed, creating a waitlist of people wanting customized leather jackets – revealing an untapped niche that became By The Namesake.
Named after two influential women – Rosa Parks and Rosa Luxemburg – Rosa built her brand on the powerful belief that women and men of every shape, size, and style should feel like the best version of themselves when wearing the perfect leather piece.
What Makes By The Namesake So Special?
While By The Namesake specializes in custom leather jackets, they've expanded to offer a full range of custom leather pieces and even have a ready-to-wear collection. At their core, they don't create off-the-rack pieces because, as Rosa says, "we are not off-the-rack women." This custom leather atelier exists to answer your need for individuality and personal edge in design.
This pop-up event at Hyatt Greenwich was the perfect opportunity for people to experience Rosa's design philosophy firsthand – giving everyone the chance to design their own custom leather pieces in an intimate, luxury setting.
My Custom Bag Charm Experience
While many attendees were exploring larger pieces, I was drawn to creating something I could incorporate into my daily style immediately – a custom leather bag charm. The process was incredibly collaborative and detailed, even for this smaller accessory.
The Design Process: Rosa and I discussed my personal style, the bags I carry most often, and how I wanted this charm to complement my existing accessories. We considered color palettes, textures, and the overall vibe I was going for – sophisticated with a subtle edge.
40+ Premium Leather Options – Finding Your Perfect Match
The leather selection was absolutely extraordinary. From buttery-soft lambskin that felt like silk to rugged cowskin with character and texture, every option had its own personality. Rosa and her team were incredibly knowledgeable about each leather's origin, durability, and how it would age over time.
What I loved most: Even for a bag charm, Rosa helped me understand which leather would suit not just my aesthetic preferences, but how it would hold up to daily use and develop character over time. Her expertise guided me toward the perfect choice that would complement my existing handbag collection.
Investment in Personal Style
As someone who's experienced countless fashion events, this pop-up collaboration between Hyatt Regency Greenwich and By The Namesake stands out for its authentic approach to luxury and personalization. Rosa's philosophy that we should all "feel like the best version of ourselves" truly comes through in every aspect of the experience.
The custom bag charm I designed feels like more than an accessory – it's a personal style statement crafted by an artist who understands that true luxury lies in perfect design, exceptional quality, and individual expression.
For fashion enthusiasts seeking authentic, personalized luxury: This pop-up reminds you why custom craftsmanship and collaborative design will always surpass mass production. Rosa's expertise, combined with Hyatt's elegant setting, creates an unforgettable journey in personal style creation.
Meet Rosa Halpern: The Creative Force Behind By The Namesake
Before diving into my experience, let me introduce you to the incredible woman behind this brand. Rosa Halpern, owner, designer, and life force behind By The Namesake, has been immersed in fashion since childhood – learning to sew and pattern at age 10 and landing her first internship at just 16. Her extensive background shines through in every custom piece she creates.
The brand's origin story is beautifully organic. It all started when a friend asked Rosa to create a leather jacket after endlessly searching for one that fit perfectly and had every desired feature. More requests followed, creating a waitlist of people wanting customized leather jackets – revealing an untapped niche that became By The Namesake.
Named after two influential women – Rosa Parks and Rosa Luxemburg – Rosa built her brand on the powerful belief that women and men of every shape, size, and style should feel like the best version of themselves when wearing the perfect leather piece.
What Makes By The Namesake So Special?
While By The Namesake specializes in custom leather jackets, they've expanded to offer a full range of custom leather pieces and even have a ready-to-wear collection. At their core, they don't create off-the-rack pieces because, as Rosa says, "we are not off-the-rack women." This custom leather atelier exists to answer your need for individuality and personal edge in design.
This pop-up event at Hyatt Greenwich was the perfect opportunity for people to experience Rosa's design philosophy firsthand – giving everyone the chance to design their own custom leather pieces in an intimate, luxury setting.
My Custom Bag Charm Experience
While many attendees were exploring larger pieces, I was drawn to creating something I could incorporate into my daily style immediately – a custom leather bag charm. The process was incredibly collaborative and detailed, even for this smaller accessory.
The Design Process: Rosa and I discussed my personal style, the bags I carry most often, and how I wanted this charm to complement my existing accessories. We considered color palettes, textures, and the overall vibe I was going for – sophisticated with a subtle edge.
40+ Premium Leather Options – Finding Your Perfect Match
The leather selection was absolutely extraordinary. From buttery-soft lambskin that felt like silk to rugged cowskin with character and texture, every option had its own personality. Rosa and her team were incredibly knowledgeable about each leather's origin, durability, and how it would age over time.
What I loved most: Even for a bag charm, Rosa helped me understand which leather would suit not just my aesthetic preferences, but how it would hold up to daily use and develop character over time. Her expertise guided me toward the perfect choice that would complement my existing handbag collection.
Complete Customization – Your Vision, Rosa's Expertise
The customization process felt like collaborative artistry, even for this smaller piece:
Rosa's approach is refreshingly personal. She doesn't just take your preferences – she understands your lifestyle, your style goals, and how you want your accessories to reflect your personality.
The Pop-Up Experience: Luxury Meets Creative Collaboration
Townsend Bar's specialty cocktails created the perfect ambiance for this creative process. There's something magical about sipping a perfectly crafted drink while discussing leather textures and design details with a master artisan. The evening felt sophisticated yet approachable – luxury without pretension.
What made this pop-up special:
In a world dominated by fast fashion and mass production, By The Namesake represents everything I love about thoughtful, sustainable fashion. This pop-up wasn't just about purchasing accessories – it was about engaging in the creative process and owning pieces designed specifically for your style and life.
What makes this experience transformative:
While experiencing the custom design process, I also got to see pieces from By The Namesake's ready-to-wear collection. Rosa has thoughtfully curated pieces that maintain her signature aesthetic and quality standards while offering more immediate gratification for those who can't wait for custom pieces.
The collection includes:
IMPORTANT UPDATE: This incredible pop-up experience is still available to the public!
When: September 26th and 27th (TODAY and SATURDAY!) Where: The Library at Hyatt Regency Greenwich What to Expect: An intimate design session where you can create your own custom leather pieces
Whether you're looking to design a custom leather jacket, create unique accessories like I did, or explore their ready-to-wear collection, this pop-up offers something extraordinary that goes far beyond typical retail experiences.
The customization process felt like collaborative artistry, even for this smaller piece:
- Shape and size perfectly proportioned for my style and bag preferences
- Leather selection that would complement my existing accessories
- Hardware choices from subtle clasps to statement rings
- Personal touches like unique stitching details or embossed elements that make it unmistakably mine
- Color coordination to work seamlessly with my wardrobe
Rosa's approach is refreshingly personal. She doesn't just take your preferences – she understands your lifestyle, your style goals, and how you want your accessories to reflect your personality.
The Pop-Up Experience: Luxury Meets Creative Collaboration
Townsend Bar's specialty cocktails created the perfect ambiance for this creative process. There's something magical about sipping a perfectly crafted drink while discussing leather textures and design details with a master artisan. The evening felt sophisticated yet approachable – luxury without pretension.
What made this pop-up special:
- Intimate setting in The Library allowed for personal consultation
- Hands-on experience touching and comparing leather options
- Expert guidance from Rosa and her team throughout the design process
- Immediate gratification of seeing your vision come to life
- Luxury atmosphere that elevated the entire creative experience
- Why This Custom Leather Design Experience Is Revolutionary
In a world dominated by fast fashion and mass production, By The Namesake represents everything I love about thoughtful, sustainable fashion. This pop-up wasn't just about purchasing accessories – it was about engaging in the creative process and owning pieces designed specifically for your style and life.
What makes this experience transformative:
- Completely personalized design – no two pieces are alike
- Sustainable fashion approach – investing in quality pieces that last
- Personal storytelling – every detail reflects your individual style
- Expert craftsmanship – Rosa's years of experience in every piece
- Collaborative design process – your vision brought to life with professional expertise
- Accessible luxury – custom design in a range of price points
While experiencing the custom design process, I also got to see pieces from By The Namesake's ready-to-wear collection. Rosa has thoughtfully curated pieces that maintain her signature aesthetic and quality standards while offering more immediate gratification for those who can't wait for custom pieces.
The collection includes:
- Signature leather jackets in various styles
- Leather accessories and small goods
- Seasonal pieces that complement the custom offerings
IMPORTANT UPDATE: This incredible pop-up experience is still available to the public!
When: September 26th and 27th (TODAY and SATURDAY!) Where: The Library at Hyatt Regency Greenwich What to Expect: An intimate design session where you can create your own custom leather pieces
Whether you're looking to design a custom leather jacket, create unique accessories like I did, or explore their ready-to-wear collection, this pop-up offers something extraordinary that goes far beyond typical retail experiences.
Investment in Personal Style
As someone who's experienced countless fashion events, this pop-up collaboration between Hyatt Regency Greenwich and By The Namesake stands out for its authentic approach to luxury and personalization. Rosa's philosophy that we should all "feel like the best version of ourselves" truly comes through in every aspect of the experience.
The custom bag charm I designed feels like more than an accessory – it's a personal style statement crafted by an artist who understands that true luxury lies in perfect design, exceptional quality, and individual expression.
For fashion enthusiasts seeking authentic, personalized luxury: This pop-up reminds you why custom craftsmanship and collaborative design will always surpass mass production. Rosa's expertise, combined with Hyatt's elegant setting, creates an unforgettable journey in personal style creation.
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