Hey, Gorgeous! ☕

I need to take a deep breath before I write this because... I WROTE A BOOK.

Like, an actual, real, published-on-Amazon BOOK.

And if you know me at all, you know this is not something I ever thought I'd say. But here we are, and I'm equal parts terrified and excited to finally share it with you.
The 2:47 AM Moment That Started Everything

Let me take you back to the spring of 2020. It's almost 3 AM, I'm sitting at my kitchen table in the Hartford, County, tears streaming down my face as I read email after email canceling consulting contracts, speaking engagements, and brand partnerships.

In six hours, I watched 70% of my income disappear.

I had two choices in that moment:
Spiral into panic mode and start desperately job hunting
Ask a completely different question

I chose option 2. I opened a new document and typed: "What can this teach me?"

That one question—that one mindset shift—changed everything. Three months later, I was earning 40% MORE than before the crisis. Not because I worked harder or got lucky, but because I learned to think differently about setbacks.

And that night became the catalyst for documenting every mindset framework I'd been unconsciously using to build Simply Tasheena, grow my businesses, and navigate thirteen years of entrepreneurship. 

Why I Finally Wrote This Book

Y'all, I resisted writing this book for TWO YEARS.

Who was I to write a business book? I'm a lifestyle blogger who posts recipes and travel content. I don't have an MBA from Harvard. I'm not some corporate executive turned entrepreneur guru.

But then I kept getting these messages from women who read my blog:

"How do you stay so confident when trying new things?"

"I want to start a blog but I'm scared no one will read it..."

"How do you charge what you're worth without feeling guilty?"

"I see other bloggers doing so well and I feel like I'm falling behind..."

And I realized—these aren't blogging problems. These are mindset problems masquerading as business problems.

Because here's what I've learned after 13 years of building businesses: Success is 20% strategy and 80% mindset. Yet 95% of business advice focuses on the strategy part.

We get endless content about "10 Ways to Grow Your Instagram" or "How to Pitch Brands" or "SEO Tips for Bloggers."

But nobody's talking about:

• How to stop feeling like an impostor even when you have clear proof of your skills
• How to recover when a partnership falls through or a launch flops
• How to price your services when you feel guilty charging "too much"
• How to take action when you're scared of making mistakes
• How to build a business that feels meaningful, not just profitable

So I wrote the book I wish I'd had when I started Simply Tasheena in 2011. 

What's Actually In This Book?


THE SUCCESS MINDSET: The Complete 30-Day Strategic Mindset System Behind Every Six-Figure Business Breakthrough is unlike any business book you've read.

It's not motivational fluff. It's not generic "think positive" advice. It's a systematic framework for rewiring how you think about business, success, and your own capabilities.

The book contains 10 strategic mindset frameworks that I've tested with over 500 women entrepreneurs (with an average income increase of 67% within 90 days—yes, really): 

The 10 Frameworks:

1. From Failure to Market Research - How to extract valuable business intelligence from every setback instead of being devastated

2. The Evidence File Method - Building unshakeable confidence based on documented proof instead of hoping you're good enough

3. The CEO Morning Ritual - Starting each day with strategic intention instead of reactive chaos (this one changed my LIFE)

4. The Next Right Step Philosophy - Taking action with incomplete information instead of getting stuck in analysis paralysis

5. The Good Enough Launch Mindset - Sharing work at 80% ready and improving through feedback instead of perfectioning forever

6. Comparison as Market Intelligence - Learning from others' success instead of feeling inadequate (hello, Instagram spiral solution!)

7. Creating Your Personal Board of Directors - Building strategic relationships instead of trying to figure everything out alone

8. Money Mindset Makeover - Pricing based on value created instead of guilt or comparison

9. The Power of Strategic Boundaries - Protecting your priorities instead of saying yes to everything and burning out

10. Your Success Legacy - Connecting daily work to meaningful impact instead of just chasing achievement 

Why I'm Making It FREE This Weekend

Here's the thing—I didn't write this book to get rich. (Though royalties are nice! 😅)

I wrote it because I'm tired of watching talented, capable women undervalue themselves, get stuck in their own heads, and give up on dreams that are absolutely achievable.

So this Friday through Sunday (October 4-6), THE SUCCESS MINDSET is completely FREE on Amazon Kindle.

No catch. No email required. Just download it and dive in.

After Sunday, it goes to its regular price of $9.99, but for this launch weekend, I want to get it into as many hands as possible.

The Real Stories Behind the Frameworks

Let me get vulnerable for a second...

The Evidence File Method? I created that after crying in my car before a networking event because I felt like such a fraud, even though I had partnerships with Disney and Hilton. I literally had to write down proof of my capabilities to convince myself to walk into that room.

The Good Enough Launch framework? That came from watching myself "perfect" a consulting offer for 8 MONTHS while my friend launched her imperfect version in 6 weeks and made $15K. I was so busy perfectioning that I made $0.

The Money Mindset chapter? Y'all, I used to charge $500 for website projects that took me 40 hours. That's $12.50 an hour. For SKILLED PROFESSIONAL WORK. I was so scared of "charging too much" that I was literally earning less than minimum wage while creating thousands of dollars of value for clients.

Every framework in this book was born from a real struggle, a real mistake, or a real breakthrough moment in my entrepreneurial journey. 

What Readers Are Already Saying

I gave advance copies to some fellow entrepreneurs and bloggers, and their responses made me cry (happy tears this time!):

"I thought I needed better marketing strategies. Turns out I needed better thinking strategies. This book showed me exactly where my mindset was sabotaging my business success." - Sarah M.

"The Evidence File Method alone was worth 10x the price. I went from constant self-doubt to documented confidence in 30 days." - Jennifer K.

"Finally, a business book that addresses the 80% everyone else ignores—how we think about success, failure, and our own capabilities." - Lisa T. 

How to Get Your Free Copy (This Weekend Only!)

Here's what to do:
Head to Amazon - Search "The Success Mindset Tasheena Womack" or CLICK HERE for direct link

• Download the Kindle version - It's FREE Friday through Sunday (Oct 4-6)
• Start reading - The frameworks are designed to be implemented immediately, not just read and forgotten
• Leave an honest review - If the book helps you, please leave a review! As a new author, reviews are EVERYTHING for helping other women discover these frameworks

Don't have a Kindle? No problem! You can read it on your phone, tablet, or computer with the free Kindle app.

A Personal Request from Me to You

If you've been following Simply Tasheena for any length of time—whether you found me through a Disney partnership post, a recipe that became a family favorite, or a travel guide that helped plan your vacation—I'm asking for your support in this new chapter.

Here's how you can help:

📱 Share this post - Know a woman entrepreneur who needs these frameworks? Tag her!

⭐ Leave a review - Even a few sentences help other women discover the book

💬 Tell me what resonates - DM me or comment with which framework you're most excited to try

📧 Grab the bonus resources - At the end of the book, there's a link to get the companion workbook chapter free (and yes, this is how I'm FINALLY starting my email list for the book—learned that lesson the hard way!) 

What's Next for Simply Tasheena?

Don't worry—I'm not abandoning lifestyle content!

Simply Tasheena will continue with all the recipes, travel guides, and brand partnership content you love. But I'm also going to start weaving in more behind-the-scenes content about building a business with strategic mindset, because clearly, this is something y'all want.

Expect to see:

• "Mindset Monday" posts applying book frameworks to real blogging situations
• Behind-the-scenes of how I've used these principles to grow Simply Tasheena
• Honest conversations about the mental game of entrepreneurship
• Stories from other women entrepreneurs implementing these frameworks

The Truth About Success That Nobody Talks About

Here's what thirteen years of entrepreneurship has taught me:

Success isn't about having all the answers. It's about developing the mindset that turns every experience—good or bad—into fuel for your growth.

It's not about never failing. It's about knowing how to extract strategic intelligence from every setback.

It's not about being the most talented or the most connected. It's about thinking strategically when everyone else is thinking reactively.

And honestly? That's way more achievable than "be the best" or "get lucky."

Strategic thinking is a skill you can learn. Confidence can be built on evidence. Resilience can be developed through frameworks.

You don't have to figure this out through painful trial and error like I did. You can learn from my mistakes, use frameworks that have been tested by hundreds of women, and accelerate your path to sustainable success. 

My Promise to You

If you read this book and actually implement the frameworks (not just read and forget), you will experience measurable transformation in:

✨ Your confidence making business decisions
✨ Your ability to recover from setbacks
✨ Your willingness to take action despite uncertainty
✨ Your confidence discussing money and pricing
✨ Your strategic relationships and support systems
✨ Your work-life boundaries and overall satisfaction
✨ Your connection between daily success and meaningful impact

This isn't hype. This is based on documented results from hundreds of women who've applied these frameworks.

But here's the catch: reading won't transform you. Application will.

You can download it this weekend, skim it, feel inspired, and then forget about it.

Or you can work through it systematically, implement one framework at a time, and experience genuine transformation.

The choice is yours. 

Let's Do This Together

So here we are. After months of writing, editing, second-guessing, and eventually saying "good enough to help someone is good enough to launch" (practicing what I preach!)—my book is finally out in the world.

I'm nervous. I'm excited. I'm proud. I'm terrified someone will leave a one-star review saying "this is obvious" (hello, imposter syndrome!).

But mostly, I'm grateful. Grateful for this community that's supported Simply Tasheena for over a decade. Grateful for every DM asking for advice that showed me this book needed to exist. Grateful for the chance to contribute something meaningful beyond recipes and travel tips.

This weekend, THE SUCCESS MINDSET is free.

Download it. Read it. Implement it. Tell me what you think.

And if it helps you think more strategically, act more confidently, or recover more quickly from the inevitable challenges of entrepreneurship?

That will be worth more to me than any bestseller list.

Let's transform some mindsets together. 💪✨

BOOK DETAILS:
Title: THE SUCCESS MINDSET: Unique Ways to Get a Handle on Your Mindset to Set Yourself Up for Success
 Every Six-Figure Business Breakthrough
Author: Tasheena Womack
FREE: Friday, October 3 - Sunday, October 5
Regular Price: $9.99 (starting Monday, October 6)
Where: Amazon Kindle (search "The Success Mindset Tasheena Womack" or use link in bio)

P.S. If you miss the free weekend, don't worry—the book will still be available at $9.99, and honestly, the frameworks inside are worth way more than that. But if you can grab it free this weekend, why not? 😉

P.P.S. Seriously though, if the book helps you, PLEASE leave a review. As a first-time author with no publisher behind me, reviews are how other women entrepreneurs will discover these frameworks. Your few sentences could change someone else's business trajectory. 🙏

Drop a comment below: Which of the 10 frameworks are you most excited to try? I want to know what resonates with you! ⬇️

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CONNECT WITH ME:

📷 Instagram: @SimplyTasheena
💼 LinkedIn: Tasheena Womack
📧 Email: simplytasheena@gmail.com
📚 Get the book: Amazon link

Thank you for being part of this journey. Now let's transform some mindsets together!

xo,
Tasheena

Comments are open! I'll be responding to every single one this weekend. Tell me what framework you need most right now! 💬