Hey, Gorgeous! ☕

I need to take a deep breath before I write this because... I WROTE A BOOK.

Like, an actual, real, published-on-Amazon BOOK.

And if you know me at all, you know this is not something I ever thought I'd say. But here we are, and I'm equal parts terrified and excited to finally share it with you.
The 2:47 AM Moment That Started Everything

Let me take you back to the spring of 2020. It's almost 3 AM, I'm sitting at my kitchen table in the Hartford, County, tears streaming down my face as I read email after email canceling consulting contracts, speaking engagements, and brand partnerships.

In six hours, I watched 70% of my income disappear.

I had two choices in that moment:
Spiral into panic mode and start desperately job hunting
Ask a completely different question

I chose option 2. I opened a new document and typed: "What can this teach me?"

That one question—that one mindset shift—changed everything. Three months later, I was earning 40% MORE than before the crisis. Not because I worked harder or got lucky, but because I learned to think differently about setbacks.

And that night became the catalyst for documenting every mindset framework I'd been unconsciously using to build Simply Tasheena, grow my businesses, and navigate thirteen years of entrepreneurship. 

Why I Finally Wrote This Book

Y'all, I resisted writing this book for TWO YEARS.

Who was I to write a business book? I'm a lifestyle blogger who posts recipes and travel content. I don't have an MBA from Harvard. I'm not some corporate executive turned entrepreneur guru.

But then I kept getting these messages from women who read my blog:

"How do you stay so confident when trying new things?"

"I want to start a blog but I'm scared no one will read it..."

"How do you charge what you're worth without feeling guilty?"

"I see other bloggers doing so well and I feel like I'm falling behind..."

And I realized—these aren't blogging problems. These are mindset problems masquerading as business problems.

Because here's what I've learned after 13 years of building businesses: Success is 20% strategy and 80% mindset. Yet 95% of business advice focuses on the strategy part.

We get endless content about "10 Ways to Grow Your Instagram" or "How to Pitch Brands" or "SEO Tips for Bloggers."

But nobody's talking about:

• How to stop feeling like an impostor even when you have clear proof of your skills
• How to recover when a partnership falls through or a launch flops
• How to price your services when you feel guilty charging "too much"
• How to take action when you're scared of making mistakes
• How to build a business that feels meaningful, not just profitable

So I wrote the book I wish I'd had when I started Simply Tasheena in 2011. 

What's Actually In This Book?


THE SUCCESS MINDSET: The Complete 30-Day Strategic Mindset System Behind Every Six-Figure Business Breakthrough is unlike any business book you've read.

It's not motivational fluff. It's not generic "think positive" advice. It's a systematic framework for rewiring how you think about business, success, and your own capabilities.

The book contains 10 strategic mindset frameworks that I've tested with over 500 women entrepreneurs (with an average income increase of 67% within 90 days—yes, really): 

The 10 Frameworks:

1. From Failure to Market Research - How to extract valuable business intelligence from every setback instead of being devastated

2. The Evidence File Method - Building unshakeable confidence based on documented proof instead of hoping you're good enough

3. The CEO Morning Ritual - Starting each day with strategic intention instead of reactive chaos (this one changed my LIFE)

4. The Next Right Step Philosophy - Taking action with incomplete information instead of getting stuck in analysis paralysis

5. The Good Enough Launch Mindset - Sharing work at 80% ready and improving through feedback instead of perfectioning forever

6. Comparison as Market Intelligence - Learning from others' success instead of feeling inadequate (hello, Instagram spiral solution!)

7. Creating Your Personal Board of Directors - Building strategic relationships instead of trying to figure everything out alone

8. Money Mindset Makeover - Pricing based on value created instead of guilt or comparison

9. The Power of Strategic Boundaries - Protecting your priorities instead of saying yes to everything and burning out

10. Your Success Legacy - Connecting daily work to meaningful impact instead of just chasing achievement 

Why I'm Making It FREE This Weekend

Here's the thing—I didn't write this book to get rich. (Though royalties are nice! 😅)

I wrote it because I'm tired of watching talented, capable women undervalue themselves, get stuck in their own heads, and give up on dreams that are absolutely achievable.

So this Friday through Sunday (October 4-6), THE SUCCESS MINDSET is completely FREE on Amazon Kindle.

No catch. No email required. Just download it and dive in.

After Sunday, it goes to its regular price of $9.99, but for this launch weekend, I want to get it into as many hands as possible.

The Real Stories Behind the Frameworks

Let me get vulnerable for a second...

The Evidence File Method? I created that after crying in my car before a networking event because I felt like such a fraud, even though I had partnerships with Disney and Hilton. I literally had to write down proof of my capabilities to convince myself to walk into that room.

The Good Enough Launch framework? That came from watching myself "perfect" a consulting offer for 8 MONTHS while my friend launched her imperfect version in 6 weeks and made $15K. I was so busy perfectioning that I made $0.

The Money Mindset chapter? Y'all, I used to charge $500 for website projects that took me 40 hours. That's $12.50 an hour. For SKILLED PROFESSIONAL WORK. I was so scared of "charging too much" that I was literally earning less than minimum wage while creating thousands of dollars of value for clients.

Every framework in this book was born from a real struggle, a real mistake, or a real breakthrough moment in my entrepreneurial journey. 

What Readers Are Already Saying

I gave advance copies to some fellow entrepreneurs and bloggers, and their responses made me cry (happy tears this time!):

"I thought I needed better marketing strategies. Turns out I needed better thinking strategies. This book showed me exactly where my mindset was sabotaging my business success." - Sarah M.

"The Evidence File Method alone was worth 10x the price. I went from constant self-doubt to documented confidence in 30 days." - Jennifer K.

"Finally, a business book that addresses the 80% everyone else ignores—how we think about success, failure, and our own capabilities." - Lisa T. 

How to Get Your Free Copy (This Weekend Only!)

Here's what to do:
Head to Amazon - Search "The Success Mindset Tasheena Womack" or CLICK HERE for direct link

• Download the Kindle version - It's FREE Friday through Sunday (Oct 4-6)
• Start reading - The frameworks are designed to be implemented immediately, not just read and forgotten
• Leave an honest review - If the book helps you, please leave a review! As a new author, reviews are EVERYTHING for helping other women discover these frameworks

Don't have a Kindle? No problem! You can read it on your phone, tablet, or computer with the free Kindle app.

A Personal Request from Me to You

If you've been following Simply Tasheena for any length of time—whether you found me through a Disney partnership post, a recipe that became a family favorite, or a travel guide that helped plan your vacation—I'm asking for your support in this new chapter.

Here's how you can help:

📱 Share this post - Know a woman entrepreneur who needs these frameworks? Tag her!

⭐ Leave a review - Even a few sentences help other women discover the book

💬 Tell me what resonates - DM me or comment with which framework you're most excited to try

📧 Grab the bonus resources - At the end of the book, there's a link to get the companion workbook chapter free (and yes, this is how I'm FINALLY starting my email list for the book—learned that lesson the hard way!) 

What's Next for Simply Tasheena?

Don't worry—I'm not abandoning lifestyle content!

Simply Tasheena will continue with all the recipes, travel guides, and brand partnership content you love. But I'm also going to start weaving in more behind-the-scenes content about building a business with strategic mindset, because clearly, this is something y'all want.

Expect to see:

• "Mindset Monday" posts applying book frameworks to real blogging situations
• Behind-the-scenes of how I've used these principles to grow Simply Tasheena
• Honest conversations about the mental game of entrepreneurship
• Stories from other women entrepreneurs implementing these frameworks

The Truth About Success That Nobody Talks About

Here's what thirteen years of entrepreneurship has taught me:

Success isn't about having all the answers. It's about developing the mindset that turns every experience—good or bad—into fuel for your growth.

It's not about never failing. It's about knowing how to extract strategic intelligence from every setback.

It's not about being the most talented or the most connected. It's about thinking strategically when everyone else is thinking reactively.

And honestly? That's way more achievable than "be the best" or "get lucky."

Strategic thinking is a skill you can learn. Confidence can be built on evidence. Resilience can be developed through frameworks.

You don't have to figure this out through painful trial and error like I did. You can learn from my mistakes, use frameworks that have been tested by hundreds of women, and accelerate your path to sustainable success. 

My Promise to You

If you read this book and actually implement the frameworks (not just read and forget), you will experience measurable transformation in:

✨ Your confidence making business decisions
✨ Your ability to recover from setbacks
✨ Your willingness to take action despite uncertainty
✨ Your confidence discussing money and pricing
✨ Your strategic relationships and support systems
✨ Your work-life boundaries and overall satisfaction
✨ Your connection between daily success and meaningful impact

This isn't hype. This is based on documented results from hundreds of women who've applied these frameworks.

But here's the catch: reading won't transform you. Application will.

You can download it this weekend, skim it, feel inspired, and then forget about it.

Or you can work through it systematically, implement one framework at a time, and experience genuine transformation.

The choice is yours. 

Let's Do This Together

So here we are. After months of writing, editing, second-guessing, and eventually saying "good enough to help someone is good enough to launch" (practicing what I preach!)—my book is finally out in the world.

I'm nervous. I'm excited. I'm proud. I'm terrified someone will leave a one-star review saying "this is obvious" (hello, imposter syndrome!).

But mostly, I'm grateful. Grateful for this community that's supported Simply Tasheena for over a decade. Grateful for every DM asking for advice that showed me this book needed to exist. Grateful for the chance to contribute something meaningful beyond recipes and travel tips.

This weekend, THE SUCCESS MINDSET is free.

Download it. Read it. Implement it. Tell me what you think.

And if it helps you think more strategically, act more confidently, or recover more quickly from the inevitable challenges of entrepreneurship?

That will be worth more to me than any bestseller list.

Let's transform some mindsets together. 💪✨

BOOK DETAILS:
Title: THE SUCCESS MINDSET: Unique Ways to Get a Handle on Your Mindset to Set Yourself Up for Success
 Every Six-Figure Business Breakthrough
Author: Tasheena Womack
FREE: Friday, October 3 - Sunday, October 5
Regular Price: $9.99 (starting Monday, October 6)
Where: Amazon Kindle (search "The Success Mindset Tasheena Womack" or use link in bio)

P.S. If you miss the free weekend, don't worry—the book will still be available at $9.99, and honestly, the frameworks inside are worth way more than that. But if you can grab it free this weekend, why not? 😉

P.P.S. Seriously though, if the book helps you, PLEASE leave a review. As a first-time author with no publisher behind me, reviews are how other women entrepreneurs will discover these frameworks. Your few sentences could change someone else's business trajectory. 🙏

Drop a comment below: Which of the 10 frameworks are you most excited to try? I want to know what resonates with you! ⬇️

SHARE THIS POST

CONNECT WITH ME:

📷 Instagram: @SimplyTasheena
💼 LinkedIn: Tasheena Womack
📧 Email: simplytasheena@gmail.com
📚 Get the book: Amazon link

Thank you for being part of this journey. Now let's transform some mindsets together!

xo,
Tasheena

Comments are open! I'll be responding to every single one this weekend. Tell me what framework you need most right now! 💬

Disclaimer: This post contains affiliate links. When you purchase through these links, I may earn a small commission at no additional cost to you. This helps support my work and allows me to continue creating content that serves our community. I only recommend products I genuinely believe in.

Hey Gorgeous,

I've been holding onto something big, and I'm finally ready to share it with you. After two years of writing, revising, and pouring my heart onto paper, my book "Unbothered: The Single Woman's Guide to Building Wealth, Finding Purpose, and Creating the Life You Want" is finally here!

This Book Was Born From a Revolution

Six years ago, I thought my life was ending when my marriage ended. I was 31, starting over, and drowning in shame. Not just the personal shame of a relationship that didn't work out, but the cultural shame that hits different when you're a single woman—especially a single Black woman.

You know the conversations I'm talking about. The family gatherings where well-meaning relatives ask when you're going to "find somebody." The assumptions that something must be wrong with you if you can't "keep a man." The pressure to settle because your "biological clock is ticking."

But here's what I discovered in those six years: Being single isn't a problem to solve—it's a superpower to leverage.

The Numbers Don't Lie

Did you know that single women are:

• The fastest-growing group of home buyers (53% of all single-person purchases)
• Starting businesses at 6 times the rate of white women
• Contributing $2.4 trillion annually to the U.S. economy
• More likely to have advanced degrees than any other demographic

We're not waiting in the wings for our lives to begin. We're out here changing the world, building empires, and redefining what success looks like on our own terms.

But We Need Our Own Playbook

Here's the problem: Most advice isn't written for us. Financial guidance assumes you have a partner to split expenses with. Career advice doesn't address the unique advantages of being single. Relationship advice focuses on finding someone rather than thriving while you're looking (or choosing not to look).

That's why I wrote "Unbothered."

What Makes This Book Different

This isn't another "love yourself first" book (though self-love is important!). This is a strategic guide for:

✨ Building wealth using my proven EMPIRE method—multiple income streams that actually work ✨ Leveraging your singleness for career acceleration and professional success ✨ Creating chosen family that supports and celebrates your authentic self
✨ Dating with standards when you're ready (and being completely okay if you're not) ✨ Navigating family pressure and cultural expectations with grace and boundaries ✨ Escaping the "Strong Woman" trap that keeps successful women isolated

This Book Is For You If:

• You're tired of being asked when you're going to "settle down"
• You want practical strategies for building wealth and success on your terms
• You're ready to stop apologizing for your standards and achievements
• You need guidance that addresses the real challenges single women face
• You're part of the single woman revolution (whether you realize it or not)

Your Investment in Your Future

I could have written another generic self-help book, but single women deserve better. We deserve a guide that acknowledges our unique challenges and celebrates our incredible power.

"Unbothered" is that guide.

Get Your Copy Here - Amazon Affiliate Link

What Readers Are Already Saying:

"Finally! A book that treats my single life as an opportunity, not a problem to fix." - Sarah M.

"The financial strategies alone are worth the price. I wish I'd had this book 10 years ago." - Jessica L.

"Tasheena gets it. Every page felt like a conversation with a wise friend." - Maria R.

A Personal Note

Writing this book was scary. I had to be vulnerable about my divorce, my mistakes, my struggles with family pressure, and my journey to loving my single life. But I knew if my story could help even one woman feel less alone and more empowered, it was worth it.

If you've been waiting for permission to live your life on your own terms, consider this your official invitation. Your unbothered era starts now.

Ready to join the revolution?

Order "Unbothered" on Amazon today →

Available in Kindle

With love and unbothered energy,

Tasheena

Legal Note: This post contains affiliate links to my own book. When you purchase through these links, I earn a royalty (which, as a multi-stream entrepreneur, I very much appreciate! 😊).

 Literary Fiction

1. "Homegoing" by Yaa Gyasi - A powerful saga following generations of women from Ghana to America

2. "The Seven Husbands of Evelyn Hugo" by Taylor Jenkins Reid - A Hollywood legend reveals her life story

3. "Girl, Woman, Other" by Bernardine Evaristo - Interconnected stories of twelve women in Britain

4. "Little Fires Everywhere" by Celeste Ng - Explores motherhood and identity in suburban America

5. "The Vanishing Half" by Brit Bennett - Twin sisters' diverging lives and racial identity

6. "Circe" by Madeline Miller - A feminist retelling of the Greek goddess's story

7. "Normal People" by Sally Rooney - A complex modern love story

8. "The Night Tiger" by Yangsze Choo - Magical realism in colonial Malaysia

9. "Transcendent Kingdom" by Yaa Gyasi - A Ghanaian-American scientist explores faith and family

10. "The Great Circle" by Maggie Shipstead - An epic about a female aviator


Contemporary Fiction

11. "Such a Fun Age" by Kiley Reid - Race, privilege, and modern relationships

12. "The School for Good Mothers" by Jessamine Chan - A dystopian take on motherhood

13. "The Paper Palace" by Miranda Cowley Heller - Family secrets and complex choices

14. "Black Cake" by Charmaine Wilkerson - Caribbean family history and identity

15. "The Heart Principle" by Helen Hoang - Romance with neurodivergent representation

16. "The Christie Affair" by Nina de Gramont - Historical fiction about Agatha Christie

17. "Lessons in Chemistry" by Bonnie Garmus - 1960s female chemist breaks barriers

18. "Tomorrow Will Be Different" by Sarah McBride - Gender identity and activism

19. "The Book of Form and Emptiness" by Ruth Ozeki - Coming-of-age with magical elements

20. "Matrix" by Lauren Groff - Historical fiction about medieval nuns


Memoir and Biography

21. "Know My Name" by Chanel Miller - A powerful memoir about survival and justice

22. "The Year of Yes" by Shonda Rhimes - Personal growth and taking chances

23. "Untamed" by Glennon Doyle - Finding authentic self and love

24. "The Light We Carry" by Michelle Obama - Wisdom for navigating uncertainty

25. "In Order to Live" by Yeonmi Park - North Korean defector's journey

26. "All About Love" by bell hooks - Philosophy of love and relationships

27. "Hidden Figures" by Margot Lee Shetterly - NASA's female mathematicians

28. "The Glass Castle" by Jeannette Walls - Resilience through difficult childhood

29. "Becoming" by Michelle Obama - Personal journey to the White House

30. "Wild" by Cheryl Strayed - Solo hiking journey of self-discovery


Personal Development

31. "Burnout" by Emily Nagoski - Understanding and preventing burnout

32. "Set Boundaries, Find Peace" by Nedra Glover Tawwab - Healthy relationship boundaries

33. "Atomic Habits" by James Clear - Building better habits

34. "Big Magic" by Elizabeth Gilbert - Embracing creativity

35. "The Body Is Not an Apology" by Sonya Renee Taylor - Radical self-love

36. "The Gifts of Imperfection" by Brené Brown - Embracing authenticity

37. "Professional Troublemaker" by Luvvie Ajayi Jones - Building courage

38. "More Than Enough" by Elaine Welteroth - Career and identity

39. "The High 5 Habit" by Mel Robbins - Building confidence

40. "Think Like a Monk" by Jay Shetty - Finding purpose and peace


Career and Leadership

41. "Lean In" by Sheryl Sandberg - Women in leadership

42. "Nice Girls Don't Get the Corner Office" by Lois P. Frankel - Career advancement

43. "Presence" by Amy Cuddy - Body language and confidence

44. "Ask for More" by Alexandra Carter - Negotiation skills

45. "Own It" by Sallie Krawcheck - Financial empowerment

46. "Bet on Yourself" by Ann Hiatt - Career development

47. "Power Moves" by Lauren McGoodwin - Career strategies

48. "The First, The Few, The Only" by Deepa Purushothaman - Women of color in corporate America

49. "Unapologetically Ambitious" by Shellye Archambeau - Leadership journey

50. "The Memo" by Minda Harts - Career guide for women of color


Historical Fiction

51. "The Four Winds" by Kristin Hannah - Great Depression era strength

52. "The Giver of Stars" by Jojo Moyes - Depression-era traveling librarians

53. "The Rose Code" by Kate Quinn - Female codebreakers in WWII

54. "The Personal Librarian" by Marie Benedict - Historical biography fiction

55. "The Paris Library" by Janet Skeslien Charles - WWII librarians

56. "The Dictionary of Lost Words" by Pip Williams - Victorian era lexicography

57. "Hamnet" by Maggie O'Farrell - Shakespeare's family life

58. "The Pull of the Stars" by Emma Donoghue - 1918 pandemic nurses

59. "The Chosen and the Beautiful" by Nghi Vo - Gatsby retelling

60. "The Women of Chateau Lafayette" by Stephanie Dray - French Revolution


Science and Technology

61. "Invisible Women" by Caroline Criado Perez - Gender data bias

62. "The Code Breaker" by Walter Isaacson - Jennifer Doudna's CRISPR journey

63. "Lab Girl" by Hope Jahren - Life in science

64. "Because Internet" by Gretchen McCulloch - Language evolution

65. "Data Feminism" by Catherine D'Ignazio - Intersectional data science

66. "Broad Band" by Claire L. Evans - Women in computing history

67. "The Woman Who Smashed Codes" by Jason Fagone - Cryptography pioneer

68. "Hidden Valley Road" by Robert Kolker - Mental health research

69. "The Immortal Life of Henrietta Lacks" by Rebecca Skloot - Medical ethics

70. "Superior" by Angela Saini - Science and race

Psychology and Relationships

71. "Maybe You Should Talk to Someone" by Lori Gottlieb - Therapy insights

72. "Attached" by Amir Levine - Attachment theory

73. "Women Who Love Too Much" by Robin Norwood - Relationship patterns

74. "The Body Keeps the Score" by Bessel van der Kolk - Trauma healing

75. "Come As You Are" by Emily Nagoski - Female sexuality

76. "Adult Children of Emotionally Immature Parents" by Lindsay C. Gibson - Family dynamics

77. "Why Has Nobody Told Me This Before?" by Julie Smith - Mental health toolkit

78. "What Happened to You?" by Bruce Perry and Oprah Winfrey - Trauma understanding

79. "The Dance of Connection" by Harriet Lerner - Communication patterns

80. "Good Morning, Monster" by Catherine Gildiner - Therapeutic journeys

Contemporary Issues

81. "Hood Feminism" by Mikki Kendall - Intersectional feminism

82. "Mediocre" by Ijeoma Oluo - Effects of white male supremacy

83. "Minor Feelings" by Cathy Park Hong - Asian American experience

84. "The Sum of Us" by Heather McGhee - Economic inequality

85. "The New Jim Crow" by Michelle Alexander - Mass incarceration

86. "Caste" by Isabel Wilkerson - Social hierarchies

87. "Why We Can't Wait" by Martin Luther King Jr. - Civil rights

88. "Braiding Sweetgrass" by Robin Wall Kimmerer - Indigenous wisdom

89. "How to Be an Antiracist" by Ibram X. Kendi - Active antiracism

90. "The Warmth of Other Suns" by Isabel Wilkerson - Great Migration

Health and Wellness

91. "The Female Brain" by Louann Brizendine - Neuroscience insights

92. "What Fresh Hell Is This?" by Heather Corinna - Menopause guide

93. "In the Flo" by Alisa Vitti - Hormonal health

94. "The Cancer Journals" by Audre Lorde - Health and identity

95. "Women's Bodies, Women's Wisdom" by Christiane Northrup - Holistic health

96. "The New Rules of Aging Well" by Frank Lipman - Healthy aging

97. "Period Power" by Maisie Hill - Menstrual health

98. "Why We Sleep" by Matthew Walker - Sleep science

99. "The XX Brain" by Lisa Mosconi - Female brain health

100. "Breath" by James Nestor - Breathing techniques

Reading Tips

- Consider rotating between genres to maintain interest

- Join or form a book club to discuss these works

- Take notes on themes that resonate with you

- Share recommendations with other readers

- Set realistic monthly reading goals